What is a Brand?

In a marketing context, a brand is how people perceive your product, service or organization. It’s what people think of you. How they feel about you. And why they support you.

Vital, impactful brands are built on truth and continuity. They are what they say they are. And they are united in how they say it, so you never confuse them with competing brands. That’s why so much emphasis is put on the conformity of brand language and look, and why all brands have guidelines like this one.

A vision unified by consistency

The “AI-Brain” Logo + “Albert Fattal”-Text Logo brand encompasses the work of Albert Fattal. When we all use the same elements and speak with a shared voice, we can tell a more powerful story. Brand Guidelines is designed to help you tell this story more effectively — and harness the power of the “AI-Brain” Logo + “Albert Fattal”-Text Logo brand in your work.

Brand Guideline Specificastions

Typography:

  • “Albert Fattal”-Text Logo
    • Nougatine Font (Download)
    • All letters in logo shall be in the UPPER-CASE FORMAT only

Design:

  • “AI-Brain” Logo
    • Spacing between the “AI-Brain” Logo and “Albert Fattal”-Text Logo must be set so that the top right of the “AI-Brain” Logo circuit board and crease overlaps and nestles flush seamlessly into the top left of the “A”-Text Logo outline/white border curve
    • Must contain white outline/border to contrast against backgrounds
    • Must contain only white filling throughout the circuit board design
    • Should not contain gradient effects
    • Should not contain shadow effects
    • Should not contain opaque effects
  • “Albert Fattal”-Text Logo
    • Spacing between letters must be set to overlap at exactly the width of the white outline/border
    • Must contain white outline/border to contrast against backgrounds
    • Should not contain gradient effects
    • Should not contain shadow effects
    • Should not contain opaque effects

Colors:

  • “AI-Brain” Logo
    • Body of “AI-Brain” Logo: Fuschia (Vibrant Pink)
      • Hexadecimal (Hex): #ed145b
      • Red, Green, Blue, alpha (RGBa): R (237), G (20), B (91), a (1)
      • Hue, Saturation, Lightness, alpha (HSLa): H (340), S (86%), L (50%), a (1)
      • Cyan, Magenta, Yellow, blacK (CMYK): C (0.0000), M (0.9156), Y (0.6160), K (0.0706)
    • Boarder and Circuit Board of “AI-Brain” Logo: White (White)
      • Hexadecimal (Hex): #ffffff
      • Red, Green, Blue, alpha (RGBa): R (255), G (255), B (255), a (1)
      • Hue, Saturation, Lightness, alpha (HSLa): H (0), S (0%), L (100%), a (1)
      • Cyan, Magenta, Yellow, blacK (CMYK): C (0.0000), M (0.0000), Y (0.0000), K (0.0000)
  • “Albert Fattal”-Text Logo
    • Body of “Albert Fattal”-Text Logo: UltraViolet (Royal Purple)
      • Hexadecimal (Hex): #320a4b
      • Red, Green, Blue, alpha (RGBa): R (50), G (10), B (75), a (1)
      • Hue, Saturation, Lightness, alpha (HSLa): H (227), S (76%), L (17%), a (1)
      • Cyan, Magenta, Yellow, blacK (CMYK): C (0.3333), M (0.8667), Y (0.0000), K (0.7059)
    • Boarder of “Albert Fattal”-Text Logo: White (White)
      • Hexadecimal (Hex): #ffffff
      • Red, Green, Blue, alpha (RGBa): R (255), G (255), B (255), a (1)
      • Hue, Saturation, Lightness, alpha (HSLa): H (0), S (0%), L (100%), a (1)
      • Cyan, Magenta, Yellow, blacK (CMYK): C (0.0000), M (0.0000), Y (0.0000), K (0.0000)

Logo Downloads

“AI-Brain” Logo (Right Click Logo > Download)

“AI-Brain” Logo + “Albert Fattal”-Text Logo (Right Click Logo > Download)

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Envisioning The Future

“”Anything that could give rise to smarter-than-human intelligence – in the form of Artificial Intelligence, brain-computer interfaces, or neuroscience-based human intelligence enhancement – wins hands down beyond contest as doing the most to change the world. Nothing else is even in the same league.”” – ELIEZER YUDKOWSKY, AI RESEARCHER

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